This course is a foundational study of marketing systems. Included is the basic definition of marketing, identification of the activities involved in developing marketing strategies, capturing marketing insights, connecting with customers, building strong brands, creating and delivering value, communication value to the marketplace, as well as the integration of biblical principles into ethical marketing practices. The course involves, lecture, online discussion, case analysis, a marketing plan term project, a mid-term exam, and a comprehensive final exam. This course is not a pre-requisite to BUS 545: Advanced Marketing Management. Rather, BUS 545 is a continuation of this course and explores additional marketing topics.
This course is an advanced study of marketing systems. Included is the identification of the activities involved in the flow of goods among suppliers, manufacturers, brokers, wholesalers, retailers and consumers. Specifically, the elements of the marketing mix and their role in strategically positioning the firm is closely examined. Also the nature of demand, costs, pricing, business models, channel theory, advertising, and sales promotion are presented. In addition, future trends in marketing, how to organize marketing, and digital marketing are surveyed. The course involves, lecture, online discussion, case analysis, a marketing plan term project, a mid-term exam, and a comprehensive final exam. BUS 540, "Marketing Management”, is not a pre-requisite for this course but is helpful to have previously taken .
This course is an advanced study of human resource systems along with an introduction to organizational behavior concepts/theories. It includes an analysis of the design and implementation of strategic human resource systems from a general management perspective. Content includes organizational assessment, biblical integration of HR systems, development of HR strategy, organizational theory, legal compliance, contemporary trends, HR issues, and the relationship of HR systems to organizational performance.