BUS 630 will discuss the integration and application of computing resources by the firm to aid strategic and ethical decision making and competitiveness. Additionally, the course will include principles of managing production and operation of facilities and automated decision making technologies.
This course is an advanced study of marketing systems. Included in the course is the identification of the activities involved in the flow of goods among suppliers, manufacturers, brokers, wholesalers, retailers, and consumers. Specifically, the elements of the marketing mix and their role in strategically positioning the firm is closely examined. Additionally, the nature of demand, costs, pricing, business models, channel theory, advertising, and sales promotion are presented. Future trends in marketing, how to organize marketing, and digital marketing are also surveyed. This course involves lecture, online discussion, case analysis, a marketing plan term project, a midterm exam, and a comprehensive final exam. BUS 540/640, Marketing Management, is not a prerequisite for this course; however, it may be helpful to have previously taken the course.